CONSUMERS’ ELECTRICITY CONSUMPTION BEHAVIOUR AND POWER UTILITIES’ PREFERENCES

  • Masatoshi Kaimasu Kobe Women's University
Keywords: Renewable Energy, AHP, Liberalisation, Japanese Consumers Preference

Abstract

The electricity market in Japan was liberalized in 2016. Consequently, consumers in Japan have options to choose preferred electricity retailers. Some electricity retailers specialize for environmentally friendly renewable energy (RE).  RE is regarded as reliable and safe after the Great East Japan Earthquake in 2011. In addition, in the 5th Basic Energy Plan, the Japanese government attempts to raise RE for 22 to 24 % of all energy sources by 2030. However, supplies from RE destabilizes the grid operations. Nuclear power plays significant role in the smooth grid operations. The Japanese government regards nuclear power as one of the substantial energy sources due to Japan's energy policy. Japanese Power utilities also attempt to supply electricity from nuclear power plants. There are some benefits, economically and technologically.  However, nuclear power has negative impacts on reliable and safe. In the Analytic Hierarchy Process (AHP) survey, the respondents put reliable and safe as the highest priority. Nuclear power is not acceptable to consumers. This implies gaps between demand and supply sides. This paper examines the preferences on both sides and clarifies the gaps. In addition, some possible solutions, e.g., distributed micro-grids and batteries, could be narrow the gaps.

Downloads

Download data is not yet available.

References

Agency for Natural Resources and Energy. (2019). Nattoku Saisei-Kanou Enerugi (in Japanese). Retrieved from http://www.enecho.meti.go.jp/category/saving_and_new/ saiene/statistics/index.html (accessed on 1 September 2019).

Chapman, A., & Itaoka, K. (2018). Curiosity, economic and environmental reasoning: Public perceptions of liberalization and renewable energy transition in Japan. Energy Research & Social Science, 37, 102-110.

Chen, W. M., Kim, H., & Yamaguchi, H. (2014). Renewable energy in eastern Asia: Renewable energy policy review and comparative SWOT analysis for promoting renewable energy in Japan, South Korea, and Taiwan. Energy Policy, 74, 319-329.

Duffield, J. S., & Woodall, B. (2011). Japan's new basic energy plan. Energy Policy, 39(6), 3741-3749.

Energy Information Center. ranking of electricity retailers for sales quantity of electricity as May 2019 in Japanese. Retrieved from https://pps-net.org/ppscompany?ppskey=pps195 (accessed on 25 September 2019).

Faber, I., Lane, W., Pak, W., Prakel, M., Rocha, C., & Farr, J. V. (2014). Micro-energy markets: The role of a consumer preference pricing strategy on microgrid energy investment. Energy, 74, 567-575.

Fukushima Prefecture. Hinan Kuiki no Jokyo,hisai-sha shien (Status of evacuating areas and supports of victims in Japanese). Retrieved from https://www.pref.fukushima.lg.jp/site/ portal/list271.html (accessed on 25 September 2019).

Hong, S., Bradshaw, C. J., & Brook, B. W. (2013). Evaluating options for the future energy mix of Japan after the Fukushima nuclear crisis. Energy Policy, 56, 418-424.

Ito, Y. (2015). A Brief History of Measures to Support Renewable Energy. Tokyo: The Institute of Energy Economics, Japan.

Kim, Y., Kim, M., & Kim, W. (2013). Effect of the Fukushima nuclear disaster on global public acceptance of nuclear energy. Energy Policy, 61, 822-828.

Kyushu Electric Power Company (2017). Current state of the renewable energy in Kyushu electric power and our future plan. Retrieved from https://www.nedo.go.jp/content/ 100866174.pdf (accessed on 8 September 2019).

Ministry of Economy, Trade and Industry (2018). The 5th Strategic Energy Plan. Retrieved from https://www.enecho.meti.go.jp/en/category/others/basic_plan/5th/pdf/strategic_ energy_plan.pdf (accessed on 20 September 2019).

Ministry of Economy, Trade and Industry, (2019). White paper. Retrieved from https://www.enecho.meti.go.jp/about/whitepaper/2019pdf/ (accessed on 2 August 2019).

Ministry of Economy, Trade and Industry. (2018a) Denryoku/gasu kouri jiyuuka noshinchokujoukyou ni tsuite (Progress of full liberalization of electricity and gas retail in Japan). Retrieved from https://www.meti.go.jp/shingikai/enecho/denryoku_gas/ denryoku_gas/pdf/ 014_04_00.pdf (accessed on 2 September 2019).

Ministry of Economy, Trade and Industry. (2018b) Increase of GHG emission in Japanese, https://www.enecho.meti.go.jp/about/pamphlet/energy2018/html/003/

Ministry of Economy, Trade and Industry. (2019). List of electricity retailers. Retrieved from https://www.enecho.meti.go.jp/category/electricity_and_gas/electric/summary/retailers_list/ (accessed on 1 September 2019).

Ohno K. (2006). The economic development of Japan: The path travelled by Japan as a developing county. GRIPS development forum. Retrieved from http://www.grips.ac.jp/forum/pdf06/EDJ.pdf (accessed on 6 August 2019).

Shinkawa T. (2018) Electricity system and market in Japan. Retrieved from https://www.emsc.meti.go.jp/english/info/public/pdf/180122.pdf (accessed on 2 September 2019).

Takano H., Inui A., Kato C., & Sakai K. (2018). Opinion determination process in the pros or cons of restart of nuclear power plants - Citizenship education through controversial issues- (in Japanese), People & Environment, 44(3), 18-28.

Tsujikawa, N., Tsuchida, S., & Shiotani, T. (2016). Changes in the factors influencing public acceptance of nuclear power generation in Japan since the 2011 Fukushima Daiichi nuclear disaster. Risk analysis, 36(1), 98-113.

Vivoda, V. (2012). Japan’s energy security predicament post-Fukushima. Energy Policy, 46, 135-143.

Published
2020-03-19
How to Cite
Kaimasu, M. (2020). CONSUMERS’ ELECTRICITY CONSUMPTION BEHAVIOUR AND POWER UTILITIES’ PREFERENCES. Review of Behavioral Aspect in Organizations and Society, 2(1), 1-14. https://doi.org/10.32770/rbaos.vol21-14
Section
Articles