PRODUCTION AND MARKETING OF BANANA:
ESTIMATING THE PROFITABILITY USING WALAWA REGION IN SRI LANKA
DOI:
https://doi.org/10.32770/jbfem.vol223-32Keywords:
Banana, profitability, supply chain, Sri LankaAbstract
Banana is one of the prominent cultivation fruits in Sri Lanka and at present, approximately 54 percent of the total fruit cultivation lands are used to cultivate Banana. There is a wide range in cultivating practices and sales channels which all are linked together into the supply chain in the country. The domestic Banana supply chain is a good example of the fruit and vegetable supply chain of the country. This study attempts to determine the relative profitability of banana using data collected from ‘Walawa region’ during the period of July to September 2017. Total cost, profit and benefit cost ratio for indifferent marketing channels such as banana producers, wholesalers and retailers ware investigated. The results show that, the profit margin of the retailer is greater than that of the farmers and wholesalers. It is also found that average benefit cost ratio of the producer has the highest, however the retailer has the largest impact on determining the price of banana in the intermediate chain. The results of this study can be used to make appropriate policies for increasing the competition in different value chain of the Banana production and marketing in Sri Lanka.
Downloads
References
Athukorala, W. & Karunarathna, M. (2017). Conservation of genetic resources of crops: farmer preferences for banana diversity in Sri Lanka. Working Paper No. 11931. South Asian Network for Development and Environmental Economics (SANDEE) PO Box 8975, EPC 1056, Kathmandu, Nepal.
Deshmukha, D.S., Bornareb, P.P., & Anawadec, P. (2013). Constraints in banana marketing and scope of improvement: a case study for Jalgaon Region. Pratibha: International Journal of Science, Spirituality, Business And Technology, 2(1), 74-78.
Gray, A. (1997). Report for the institute of terrestrial ecology (Bangor) on a visit to Sri Lanka to assess the market impact of a potential increase in production of banana resulting from high density intercropping of banana with rubber. Natural Resources Institute.
Jayathilaka, P.J. & Mahaliyanarachchi, R.P. (2007). Behavioral pattern of fruit and vegetable consumers in the ‘pola’(fair) system in monaragala district in Sri Lanka. The Journal of Agricultural Sciences, 3(1), 33-42.
Kamal, M. D. S., Ali,M.A., & Alam, M.F. (2015). Cost and return analysis of banana cultivation under institutional loan in Bogra, Bangladesh. International Journal of Natural and Social Sciences, 2(1), 19-27.
Kudagamage, C., Chandrasiri, G.W.J., & Razmy, A.M.Z. (2002). Analysis of long-term trends in banana sector of Sri Lanka. Annal of the Sri lanka Department of Agriculture, 4, 21-32.
Ministry of Agriculture. (2017). [Online] Retrieved from: http://www.agrimin.gov.lk/web/ Accessed May 30, 2017.
Mukul, A. Z. A., & Rahman, M. A. (2013). Production and profitability of banana in Bangladesh-an economic analysis. International Journal of Economics, Finance and Management Sciences, 1(3), 159.
Abdalla, A. O., Mahasin, E. D., & Babiker, I. H. (2015). Evaluating Markets of Banana for Sudan. International Journal of Innovative Science, Engineering and Technology, 2(5), 679-692.
Perming, E. (2013) Paddy and banana cultivation in Sri Lanka - A study analysing the farmers constraints in agriculture with focus on Sooriyawewa D.S. division. Unpublished BSc thesis, University of Lund, Sweden.
Senanayeke, S. P. M. (1980). Periodic rural markets in the Kurunagala District. Occasional Publication, 18, 16-18.
Suvittawatt, A. (2014). Thailand banana supply chain management: export success factors. International Journal of Management Sciences and Business Research, 3, 6-11.
Vidanagama, J. & Piyathilaka, M. D. (2011). Enhancement of product quality and resource efficiency of Sri Lankan banana supply chain. 10th Asia Pacific Round Table for Sustainable Consumption and Production. Yogyakarta, Indoneasia, 1-11.
World Banana Forum. (2015). [online] Retrieved from: http://www.banastat.com/world-banana-forum-of-ecuador-2015/ Accessed May 30, 2017.
Xu, L., Huang, B., Wu, Y., Huang, Y & Dong, T. (2011). The cost-benefit analysis for bananas diversity production in China Foc. Zones. American Journal of Plant Sciences, vol-02. [online] http://www.SciRP.org/journal/ajps. Acccessed March 13, 2017.
Xu, L., Huang, B., Wu, Y., Huang, Y., & Dong, T. (2011). The cost-benefit analysis for bananas diversity production in China Foc. zones. American Journal of Plant Sciences, 2(04), 561-568.
Published
How to Cite
Issue
Section
Copyright (c) 2019 M. B. Ranathilaka, Neluma Lashmi & Wasantha Atukorala
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Retained Rights/Terms and Conditions of Publication
1. As an author you (or your employer or institution) may do the following:
- make copies (print or electronic) of the article for your own personal use, including for your own classroom teaching use;
- make copies and distribute such copies (including through e-mail) of the article to research colleagues, for the personal use by such colleagues (but not commercially or systematically, e.g. via an e-mail list or list server);
- present the article at a meeting or conference and to distribute copies of the article to the delegates attending such meeting;
- for your employer, if the article is a ‘work for hire’, made within the scope of your employment, your employer may use all or part of the information in the article for other intra-company use (e.g. training);
- retain patent and trademark rights and rights to any process, procedure, or article of manufacture described in the article;
- include the article in full or in part in a thesis or dissertation (provided that this is not to be published commercially);
- use the article or any part thereof in a printed compilation of your works, such as collected writings or lecture notes (subsequent to publication of the article in the journal); and prepare other derivative works, to extend the article into book-length form, or to otherwise re-use portions or excerpts in other works, with full acknowledgement of its original publication in the journal;
- may reproduce or authorize others to reproduce the article, material extracted from the article, or derivative works for the author’s personal use or for company use, provided that the source and the copyright notice are indicated, the copies are not used in any way that implies JBFEM endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
- All copies, print or electronic, or other use of the paper or article must include the appropriate bibliographic citation for the article’s publication in the journal.
2. Requests from third parties
Although authors are permitted to re-use all or portions of the article in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use. Requests for all uses not included above, including the authorization of third parties to reproduce or otherwise use all or part of the article (including figures and tables), should be referred to JBFEM.
3. Author Online Use
- Personal Servers. Authors and/or their employers shall have the right to post the accepted version of articles pre-print version of the article, or revised personal version of the final text of the article (to reflect changes made in the peer review and editing process) on their own personal servers or the servers of their institutions or employers without permission from JBFEM, provided that the posted version includes a prominently displayed JBFEM copyright notice and, when published, a full citation to the original publication, including a link to the article abstract in the journal homepage. Authors shall not post the final, published versions of their papers;
- Classroom or Internal Training Use. An author is expressly permitted to post any portion of the accepted version of his/her own articles on the author’s personal web site or the servers of the author’s institution or company in connection with the author’s teaching, training, or work responsibilities, provided that the appropriate copyright, credit, and reuse notices appear prominently with the posted material. Examples of permitted uses are lecture materials, course packs, e-reserves, conference presentations, or in-house training courses;
- Electronic Preprints. Before submitting an article to an JBFEM, authors frequently post their manuscripts to their own web site, their employer’s site, or to another server that invites constructive comment from colleagues. Upon submission of an article to JBFEM, an author is required to transfer copyright in the article to JBFEM, and the author must update any previously posted version of the article with a prominently displayed JBFEM copyright notice. Upon publication of an article by the JBFEM, the author must replace any previously posted electronic versions of the article with either (1) the full citation to the work with a Digital Object Identifier (DOI) or link to the article abstract in JBFEM homepage, or (2) the accepted version only (not the final, published version), including the JBFEM copyright notice and full citation, with a link to the final, published article in journal homepage.
4. Articles in Press (AiP) service
JBFEM may choose to publish an abstract or portions of the paper before publishing it in the journal. Please contact our secretariat@ssbrj.org immediately if you do not want us to make any such prior publication for any reason, including disclosure of a patentable invention.
5. Author/Employer Rights
If you are employed and prepared the article on a subject within the scope of your employment, the copyright in the article belongs to your employer as a work-for-hire. In that case, JBFEM assumes that when you sign this Form, you are authorized to do so by your employer and that your employer has consented to the transfer of copyright, to the representation and warranty of publication rights, and to all other terms and conditions of this Form. If such authorization and consent has not been given to you, an authorized representative of your employer should sign this Form as the Author.
6. SSBRN Copyright Ownership
It is the formal policy of JBFEM to own the copyrights to all copyrightable material in its technical publications and to the individual contributions contained therein, in order to protect the interests of the JBFEM, its authors and their employers, and, at the same time, to facilitate the appropriate re-use of this material by others. JBFEM distributes its technical publications throughout the world and does so by various means such as hard copy, microfiche, microfilm, and electronic media. It also abstracts and may translate its publications, and articles contained therein, for inclusion in various compendiums, collective works, databases and similar publications.
